Is It Better Marketing PLAN OR a Sales FUNNEL you need? Find Out in 30 Seconds!TAKE THE QUIZ
TAKE THE QUIZ

blog

Price For Profit and Earn What You’re Worth

Earning what you are worth

Be honest with yourself. If you are not, then one of the first ports of call is to look at your pricing.

Easy strategies to ensure you are Pricing for Profit.

It might just be the most stressful decision you ever have to make: what to charge?

You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables.

Working it out can feel like a hurdle you can’t quite get past.

Of course, there are some strategies you can employ. But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging.

So with your starting number in line, take a look at:

Pricing for profit

Your Competition. This might take a little detective work since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, you can figure it out.

Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become.

Your Skills. In some fields, this is easy. There are certifications and educational programmes that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.

Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)?

Have your former clients moved on to bigger and better coaches after working with you? These are all reasons to maybe consider a higher price range than you might have first thought.

Pricing for profit

Your Market. In the game of setting rates, it’s your market that has the final say. As any first-year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.

If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs.

That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, your target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must.

They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching.

Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates.

Working too hard for not enough return? Raise your prices!

It’s your business. You get to call the shots.

Need Help with this?

Claim your VIP FREE Guest Pass to my

Online Business Booster Bootcamp. 

It’s my ALL NEW…

STOP Losing Sales To Your Competitors and

START Attracting, Converting and Retaining More High-Value Clients with Ease.

In these 3 x 30-minute powerful training videos, I show you the 3 Essential Strategies you need to implement and the baby step Marketing tactics to take you from

A- Erratic Income to B- Predictable Profits.

Hope to see you there! Hit button below to book.

Click HERE to claim your pass today.

Share this!
Leave a Reply

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons

Download Your Free

£10k Pay-Day Marketing and Sales Checklist

Take the guesswork out of your Marketing.

To receive instant access to this essential Checklist, leave me your details below. 

You have Successfully Subscribed!